This internet business is a taxing exercise to say the least. The big boys ( usual culprits like Screwfix, Amazon and other ugly gargantuans with little imagination and a world class dullness of appearance and offerings) needless to say dominate the pages returned to the web browsing public. One must therefore drill down to find the interesting stuff. Yesterday, Claudia a German customer, said she had spent hours looking for coat hooks and coat racks before she spotted 3-dhooks.com website. Charged with enthusiasm for our unique hooks ( practical, strong, high capacity and stylish too!), in came the order for a handful of coat hooks as well as a request for a quote for two coat racks similar to one she spotted on our
Bespoke Coat Rack page. I called her to ascertain how she discovered the 3-dhooks website and we had a great chat about the process. This confirmed my belief that the internet is close to a racket that the browser must learn how to handle for best results. Seek and ye shall find. It is for most websites seeking to be found a zero sum game. What on earth is the use of links? For the most part they are never looked at I would venture. Just an uneconomic game dreamed up by some one pretending to be rendering a useful service!
