Wednesday, June 8, 2011

Searching for great hooks - yes it can work even on Google

After the titanic problems recently highlighted, puns abounding viz sunk costs, titanic loss, and hook line and sinker, we return to more mundane issues.  Yesterday a hook searcher from Ayr alighted upon the 3-dhooks website and ordered a magnificent single hook.  In fact she was attracted to the 23 cm Bronze Age Bullnoser coat hook and evidently had searched hard through pages two and down on into page 3 of the Google coat hook listings.  Finally she sighted the great and good hooks that are uniquely on offer from Younger Enterprises.  Her problem was how to cope with wet and dirty doggy gear without having to drape it against the wall of her conservatory and thus dirty the wall..


Solution to this hanging problem, clearly the 3-d hooks fitted the bill of being sufficiently large to cope with said items and enable the hanging thereof and simultaneous preservation of the local decor without muddy walls, or at least its minimisation !
I can but quote from the good lady herself as wider issues present and the prospect of further business is clear to see...

" Impressed by your web site and products - found via a fairly deep google search for a special hook that we could dry our wet dog walking gear on - wanted something to keep it off the wall of our very small conservatory - hook looks like it will do the job of a hat/coat stand.
Lots of other interesting hooks on your list - some of which I hope to make use of in future".


23 cm Bronze Bullnoser Coat Hook
Just the sort of email I like to read. Perfecto!

Wednesday, June 1, 2011

Disaster strikes a blow against the mighty 3-dhook empire

We have been patiently awaiting the arrival of several pallet loads of hooks from the far
east to replenish stocks for the next few years.  Well blow me down, an email arrives from the
shipping company to say that the ship had foundered and the salvagers called in to rescue
the containers and the ship.  Well I never.  What recompense for several months of hard work.  Now
the task of recovery begins. The goods had to be offloaded onto barges and taken back to port.  The ship
devoid of its weighty burden was refloated and goodness knows what they have done with it.  They have their methods.  Crazy but clever and ingenious people.  A huge ship with a hole or two in its bottom.

Much to my relief I discover that we can get the goods again after the payment of a substantial fee.  They
have to calculate an average value for the freight, every shipper has to be notified. All bills of lading and
invoices etc have to be submitted so that one can claim one's own after payment.  Have to be big and swallow the cost... after all it's a 'sunk cost' and just pretend it never happened. But Younger, you dolt, you idiot, you mediocre piece of cheese cake next time insure your rubbish and don't rely on the great Germans and Chinese to not run their perishing boats onto the rocks!!!!

Indeed business carries its risks. And I might say even a mundane hardware business that barely figures on the horizon has its exciting moments.  Personally I could do without this particular excitement!

Friday, May 13, 2011

Super coat hooks for a super company and MD!

Party Time for 3-dhooks!
The phone rang and rang. I wasn't  there. The caller left his message, name McEwan, phone number and reason for calling... "Would like to buy some 3-dhooks, please call back."   The voice was firm and strong, confident and assured. The accent a broad and clear Scot.  I called back and left a message. A while later I texted as I needed to work in the carpentry room.  Shortly after, the mobile sang out loudly and it was McEwan calling back.  He wanted several medium 23 cm bullnoser coat hooks and a dozen 16 cm simple coat hooks.

A handsome order indeed, but what was more gratifying was that McEwan was a managing director of a construction company and he had patiently drilled down several pages of Google's results for the term Coat Hooks to find exactly what he imagined.  Now that is true dedication and the result, which I am very pleased about and proud of, was that he had rejected every other coat hook in hook related websites until he finally found exactly what he needed.  Chalk another one up for Younger Enterprises and the all conquering 3-dhook set!

It also begs the question of why do products that are so often nothing more than dull and boring get
the highest rankings in the search engine's returned listings?  It should be quality first and then the, how can one be polite, .... rubbish?!

Tuesday, April 19, 2011

3-d Coat Hooks - worth waiting for!

The customer request came in ...
     I would like to buy 8 x 3-D hooks.
      Please contact me to discuss.
      Many thanks

I replied that we were having a Mediterranean break and could she please
wait until the end of the week for the discussion..."No problem, speak then.  I have had hooks
from you before and would wait a year rather than buy any other!"

What a wonderful comment to receive that attests to the strength of the 3-dhook brand.
What is even more satisfying is the nature of the purchaser, a lady at the top of the
equestrian establishment. One could hardly be more delighted to have such a customer
and to receive the highest form of praise and feedback.

By contrast, I wouldn't hesitate to suggest The Juliani boutique hotel in St Julians, Malta
as a place to spend a short vacation.  Overlooking Spinola Bay, here was a delightful
place to hang one's hat and from which to explore the island replete with history.

May I also recommend the Casa Rocca Picola in Valletta as a superb private house to
visit. One can pass an hour immersed in history within a private family setting. Wonderful!

Saturday, January 29, 2011

3-dhooks Website satisfies an Oregon customer

Great to hear from yet another American, this time from Oregon, who couldn't find
the right coat hooks for her home.  As she says, she has searched high and low for something
like our Small Brass Swivel coat hook, code SSB, Is there any way to order direct, she
pleaded. No problem. We priced up the mail charge and offered her an all in price which
was highly acceptable, and bingo another satisfied customer.  Amazing to think America
doesn't seem to offer everything and in this case, Scotland has come up with the goods.

We can all do with a bit more trade and exports even if it is in exchange for US dollars!


Sunday, January 23, 2011

The flowers that bloom in the spring tra la!

Such joy is brought to the heart when one receives another  wonderful response from a satisfied customer.  I'll not beat about the bush but declare the content of the praiseworthy missive without
delay...

"Unbelievably your parcel arrived with yesterdays mail!  The hooks look fantastic - completely unbreakable!  I will send off a cheque right away - unfortunately our mail doesn't leave the island till Monday lunchtime - but hopefully you'll have it by Tuesday. Thank you very much for your excellent service."

This was the result of the following communication...

As we don't have much to choose from in the way of hardware shops I thought I'd have a wee look online to see what was available. Your site came up just below half way down the first page on Google under 'strong coat hooks'. Loved the look of you're hooks so thought it was pursuing - then noticed that you're in Scotland - even better!

God bless the Isle of Jura and all who habit thereon. Perhaps, with luck, they'll all be
converted to hang up their gear on the world's greatest hooks- namely 3-dhooks
from Younger Enterprises!  

Wednesday, January 19, 2011

Strong Coat Hooks and attractive design for rebuild in Chiswick

Have to admit things have been quiet in the new year so far, except for North American exports
of a further 300 3-dhooks, assorted sizes and styles. However, in the last few days some very encouraging business has rolled in.  Firstly from the lovely Isle of Jura came a really great email from
a new customer....
"Where and how we live means we always have a multitude of wet heavy jackets etc, and most of our coat hooks are now broken (just purely under the weight). As we don't have much to choose from in the way of hardware shops I thought I'd have a wee look online to see what was available. Your site came up just below half way down the first page on Google under 'strong coat hooks'. Loved the look of you're hooks so thought it was pursuing - then noticed that you're in Scotland - even better!"   
How grateful we are to please a new customer who has
made a special effort to find exactly what she wants to fill her needs. Also what more romantic setting can there be for our unique coat hooks than Jura?

From London came a demand for a useful set of Bronze 16 cm Simple 3-dhooks.   An architect had been instructed by his customer to use the 3-dhooks and when asked how they had discovered the web site, it was obvious they had been very conscientious indeed and drilled down in the Google search results for oat hooks, finally alighting upon www.3-dhooks.com
on the fifth page.  My goodness we used to be top of page one... but Google has fallen asleep and offers quantity at the top rather than quality and innovation.  What a pity!  Hard
luck for the searchers who really want something  far better than the standard rubbish!